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Recovery Swag began percolating in 2000, when I attended the International AA Convention in Minneapolis, MN. I was 5 years sober, still young, having come to the tables while in high school, and looking for some cool AA Merch. I saw the typical slogans in old english font, some shirts with plain, bold aa sayings, and a few trinkets and buttons. I wanted something "cooler" that I, as a college kid, could wear, that would still rep my AA pride. Shortly after that, I started mulling over what was missing....
Fast forward to 2008, when the first edition of Recovery Swag was launched. I was a nerdy graphic and web designer. I started the site with a few designs on several products and it started to take off. The other business I was a partner in exploded and I had to put Recovery Swag on the back burner. It has been simmering, trickling, for several years. Now that life has stabilized, I can finally bring Recovery Swag back to where it should have been years ago.
Designed by folks in recovery for folks in Recovery.